I have trained over 4,000 agents in the last 11 years, and a claim by agents keeps repeating itself”annuity leads are a hoax!
Annuity agents, especially agents who have been in the business 3 years or less are prone to buy so-called annuity leads from a third party lead company. Why is that? My conclusion is these agents are prone to believing wishy-washy non-sense hustled by wholesalers working in tangent with lead companies; or they just have a personality that will believe in any nonsense, as long as they can remain as lazy as possible and still make money.
The wholesalers use lead companies as a lure to get the inexperienced agents to sign several contracts with their firm for a couple of free leads. The agent then believes that its just bad luck that nothing happened in the first round of leads, so they buy more thinking their luck will change”but it does not.
The first problem, the telemarketer is reading a script, and the only people willing to listen to a $5 an hour telemarketer–is poor people. People who actual have money do not speak to telemarketers over the phone about their finances. The second problem is the prospects will lie to the telemarketer about their financial well being. No one wants to seem like a dead-beat to others, especially people they do not know. The third problem is these prospects do not take notes of the call to even try to remember someone is going to call them back. And the forth problem, is these leads are often several hours from the agents office.
When you buy the leads from these so-called reputable annuity lead companies; the first thing you will notice, is no-one knows who you are (when you call the prospects). Then you hear the sound you have not heard in a while, and that sound of the phone suddenly going dead. The next problem is the drive time to the prospects who are willing to see you. Its going to be a distance.
The worst problem is when you actually get to the prospects house”its run down, in shambles. You know right away these people are poor, but you go in anyway”hoping for the best. And you eventually take a fact find and find out the person is broke or has between $5,000 to $25,000 dollars in a CD they do not want to move.
Every agent that I have spoken to who has bought a third party annuity leads had only negative complaints in relation to their experience in purchasing annuity leads. And Ive been training agents for 11 years now”and you think I would have come across one agent who said something positive about annuity leads, unless the whole lead industry is a scam.
I believe it is in the nature of human beings to be lazy. And when the opportunity to be lazy and make money is combined, agents jump in blindly without thinking.
When an agent goes to a so-called annuity leads house, its usually in shambles. You know youre in trouble, but you still go in hoping for the best. You take your fact find and find-out the prospect is poor as dirt and you scream in the car”wondering how you could be so stupid to buy these leads.
Have you ever got a call from a telemarketer from a foreign nation? You simply hang-up the phone and move on. These lead companies cannot afford to pay $10 dollars to $27 dollars an hour for U.S. telemarketers, so they opt for the cheapest telemarketers in the world; which cost $5 dollars an hour (in the Philippines or India). They speak English, but the prospects understand they are from a foreign country and agree with them just to get them off the phone. This is why, when you call these so-called annuity leads, they have no idea who you are.
So please do yourself a favor and delete all solicitations by so-called annuity lead companies”you will save yourself a great deal on money.
Sincerely, The Commission Doctor
