Running, just like other sports requires performance. This implies many hours of training, years of work, and a lot of sweat. The shoes comfort comes first, so sport shoes design has been in the attention of many manufacturers. Professionals will always seek for professional products such as the New Balance running shoes, which incorporate modern technology for perfect stability and control.

New Balance shoes are made in USA since more than 100 years ago. They produce sport shoes for men and for women, in many colors, shapes and models. The secret of their success is that they have always paid attention to consumers needs. Listening always pays off.

In 1938, New Balance were launching their first running shoe. It was destinated for performance runners and the company was so sure that they were amazingly good, that they were offering a money-back guarantee. We don’t know if there were any sportsmen who asked for a reimbursement.

It took several more years until the first running shoe for common people was issued. This happened in 1960. Trackstar was the brand that revolutionized running for ever. They were based on an innovative concept regarding fitting, so they practically could fit every person.

In 1982, the famous 990 New Balance sneaker was born, with thorough research beneath its launch. They were flexible, stable and supportive, so sales were really boosting. This was a premium running shoe.

The 990 was still in vogue in 1992, but the new version was much more improved in terms of comfort and performance. This is normal, as the manufacturer added the new materials and the new technologies and made them work for the benefit of their customers.

Even today, New Balance is one of the world’s favorite brand of sport shoes, or sneakers, how they are also called. The 993 are among the most comfortable shoes in their range, thanks to several innovation that made them lighter and more flexible.