One thing that I have learned about business is that it pays to follow trends. Whether you create them or just follow them is basically irrelevant, but if you know what is currently popular, you can tend to make the most money.
A good example of this would be the Internet. If you have been following the Internet trends news lately, you would know that having a blog is a key to getting traffic to your website and developing a following.
But even though you might have a blog, you still need to use some sort of RSS submission to make sure that your feeds (and site) get indexed quickly in the search engines. This way, your site will benefit from the massive amount of free traffic that the search engines provide.
I find that the key to my online success has been following and implementing strategies that take advantage of the current trends. If you are not doing this, maybe it is time that you should – your site will do much better if you do.